With video content proving more effective than ever before when it comes to storytelling, using videos as part of your overall marketing strategy is something no small business should overlook.

We’ll go over how seeing real-life customers raving about how great their experience was helps potential buyers make informed decisions faster while lending credibility to what you're saying through effective storytelling.

While there are many factors that determine success in business, one of the most important elements is creating trust and credibility with your target audience.

Introducing social proof into your marketing strategy can go a long way towards helping solidify this trust – but what exactly is social proof and how can it help?