Ever feel like your website isn’t doing its job? In this episode, I’m breaking down the 10 must-have sections that turn a website homepage into a lead-generating machine. From a killer header to a call-to-action that gets clicks, these tips will help you create a site that actually brings in customers. Let’s get your website working as hard as you do.

How protected is your business? In today’s episode, we’re covering the essential steps to set up your business for long-term success—from trademarks to LLCs, copyrights, and DBAs. I’ll share the most common legal mistakes small business owners make and how to avoid them so you can focus on growing. This is all about peace of mind, protecting what you’ve built, and setting up a solid foundation.

How are you positioning your business to stand out from your competition? Today, we’re breaking down the StoryBrand framework with insights on common mistakes and missed opportunities in brand positioning. In this episode, we dive into practical strategies to capture attention, align your messaging, and stand out in your market. Discover actionable tips that you can implement today to create a compelling brand!

Looking for impactful, actionable marketing advice? In this episode, I share my top seven marketing books that have transformed how I approach marketing for small businesses. From driving traffic and generating leads to building a clear brand message, each book offers incredible insights and strategies you can implement right away. Whether you’re just starting out or looking to improve your marketing, these reads will give you the tools to attract and engage more customers.

Getting more Google reviews is one of the best ways to stand out in your local market. In this episode, I share a step-by-step process that helps small business owners get hundreds of five-star reviews by using personalized scripts and automation. Whether you're a new business or well-established, these strategies will make you the go-to choice in your industry.

In this episode, my wife and I dive deep into what it takes to build a successful small business. We explore the journey from being employed to starting a business, the challenges faced, and the leadership lessons learned along the way. I also break down how to create a strong brand, how to effectively balance work with family life, and key strategies to market your business, both locally and online. Plus, we reveal tips for automating Google reviews and growing your local presence.

If you're struggling to make your marketing work, it’s time to reassess your strategy. In this episode, I walk through the essential steps in the Marketing Domination Checklist. From building a strong sales funnel to filling it with organic content and optimizing for better conversions, these foundational steps will help you take your business to the next level. Learn how to get your small business on track for growth.

StoryBrand marketing is powerful, but it can fall flat if you're not implementing it correctly. In this episode, I break down the three biggest missteps business owners make when trying to use storytelling in their marketing and how to fix them. If you’re struggling to implement the StoryBrand framework, this episode is for you.

If your website isn't converting as well as you'd like, you're not alone. In this episode, I break down the common website mistakes I see local business owners make and share actionable tips to fix them. From unclear calls to action to vague messaging, these simple changes can make a big difference in how well your website performs. Tune in to learn how to optimize your website for better conversions.

In this episode, I share my top 5 marketing automations that every local small business owner should have in place. From lead generation follow-ups to Google review automation, these systems will help streamline your operations, reduce missed opportunities, and keep your customers engaged. Whether you're booking more appointments or responding to missed calls, these automations will save time and improve your bottom line.

In this episode of the Marketing Domination podcast, we dive into the critical third phase of the Marketing Domination framework: optimizing your sales funnel. Discover how to use data and automation to ensure your funnel is working effectively, and learn why this step is essential for turning leads into loyal customers. Whether you’re new to funnel building or looking to refine your existing strategy, this episode is full of tips to take your sales funnel to the next level.

Running paid ads can be an effective way to fill your sales funnel, but only if your funnel is optimized. This episode of Marketing Domination walks you through the foundational steps you need to take before investing in paid traffic. From creating a clear brand message to optimizing your Google Business profile, discover the best practices that will set you up for success. Don't start your paid ad campaign without these essential strategies in place.

Struggling to generate content that drives traffic to your sales funnel? In this episode of Marketing Domination, You will learn the content strategy that very few business owners are leveraging—video podcasting. Learn how a simple 30-minute show can be repurposed into blog posts, social media content, and more, giving you the best return on your time investment.

Struggling to see results from your social media efforts? In this episode, I break down the common mistakes small business owners make and reveal how you can create a system that consistently delivers results. From understanding why quality matters more than production to leveraging social media as a free tool, this episode covers everything you need to know to turn your content into a powerful business growth strategy.

Want to rank #1 on Google? This guide dives into the essential SEO tactics that small businesses need to thrive online. From mastering keywords to leveraging Google Search Console, I’ll guide you through practical steps to boost your visibility and outrank the competition. Let’s get your business to the top of those search results!

Have you built your sales funnel but still struggle to see the leads pour in? This week, I break down the essential tactics to attract and guide prospects through your funnel until they're ready to make a purchase. From optimizing your local SEO to mastering retargeting ads, I’ll show you how to supercharge your funnel for maximum lead generation.

Dive into the essentials of building a solid online storefront for your small business by leveraging social media. Discover why having a strong online presence is critical in today’s digital landscape, and how it can also be how new customers find you and existing customers talk about you. We'll explore best practices for each major platform to make sure your profiles are optimized to attract and retain customers.

Are you ready to turn your email list into a most powerful tool for business growth? Find out the secrets behind successful email nurture sequences that keep your business top of mind and transform subscribers into loyal customers. Learn how to craft emails that captivate and convert, with expert tips on everything from subject lines to strategic content.

Struggling to turn sign-ups into sales? Discover some essential strategies for following up with potential leads after they've interacted with your site. Discover how to nurture leads effectively through targeted strategies and tactics, and build a solid follow-up system to transform your leads into superfans and boost your customer base.

Ready to capture more leads and dominate your market? In this episode, I'll walk you through the step-by-step process of creating an irresistible lead generator. Discover the key elements every effective lead magnet must have, learn to avoid common mistakes, and see how a well-crafted lead generator can transform your visitor interactions into valuable leads.