Knowing your target consumer's needs and wants, understanding their pain points and being aware of the competitive landscape are all key elements when preparing for success; however, many entrepreneurs fall short on gathering accurate data about who they serve or how to reach them.

As a small business owner, it's important to understand and measure the success of your marketing campaigns. Knowing how effective your efforts are and where you can best spend your time and resources helps drive growth for your business over time.

However, determining what results indicate success isn’t always easy; you need to have an understanding of the right metrics that will accurately show if you're making progress towards meeting your goals.

A key part of any successful digital marketing strategy is having detailed insights into website performance and customer behavior.

With these data points, you can understand how customers interact with your website and adjust your strategy accordingly.

Google Analytics provides comprehensive tracking capabilities that enable you to monitor user behavior on your website in real time.