Sales Funnel & Online Course Buildout For Coaches

Why SmartPaw Hired Sean Garner Consulting

SmartPaw Training is an online dog training academy that helps pet owners build better relationships with their dogs through expert guidance and structured training programs. While their in-person training academy, The Collar Club, was well-established, they needed a professional website and an online course platform to expand their reach and offer their expertise beyond their local area.

Our team designed and built a high-converting website that showcases SmartPaw Training’s unique approach, expert trainers, and success stories while making it easy for potential clients to book services. We also developed a full online course platform, giving dog owners on-demand access to SmartPaw’s proven training methods—allowing them to learn and train at their own pace. The website was built with StoryBrand messaging, ensuring that every visitor clearly understands how SmartPaw Training can help them achieve a better-behaved, well-trained dog.

What was the result?

With a modern, user-friendly website and a structured online course platform, SmartPaw Training has expanded their business beyond in-person sessions, opening up new revenue streams and reaching a broader audience. Their website now attracts and converts leads effortlessly, while their online courses provide a scalable way to educate and train more dog owners.

By combining expert website design, strategic messaging, and a fully developed online course, SmartPaw Training is now positioned as a leader in the dog training industry—offering online solutions for dog owners everywhere.