Maximizing Your Online Fitness Business: Guide to Different Pricing Structures and Offers

The fitness industry has seen a massive shift towards online services. Whether you're a personal trainer or a gym owner, your potential for business growth is no longer limited to a physical location. With digital advancements, the possibilities for scaling your online fitness business are endless.

As a fitness marketing company, we specialize in fitness marketing services to help businesses like yours expand their reach. This blog will help you understand different pricing structures and offers for online fitness services, allowing you to identify which model suits your business.

Low Ticket Subscriptions

One common approach that fitness marketing agencies observe in the online fitness industry is a low-ticket subscription. Typically ranging from $6 to $50 a month, these subscriptions grant customers access to pre-designed workout programs, nutrition guides, and basic communication with the coach.

Pros of this model include its hands-off nature from the coaching standpoint, making it an attractive option for busy trainers. The downside, however, is the need for a large customer base to make the business profitable. It's not ideal for start-ups or small businesses that don't yet have a large distribution or a significant following on social media. Without half a million Instagram followers or an email list of at least 10,000 people, this model is unlikely to generate substantial income.

PDFs or eBooks

Another prevalent business model in fitness marketing agencies is selling PDFs or eBooks. These typically include specialized programs like 6, 8, 12, or 16-week workout routines, including embedded video demonstrations, nutritional advice, and mobility guidance. This model is ideal for trainers who wish to supplement their in-person coaching with a passive product.

The major advantage of this approach is that it requires a lot of upfront work but then operates passively. However, the income generated from this model is limited due to the low price point and one-time purchase nature. These eBooks typically cost between $49 and $200, limiting the profitability unless the trainer can maintain a high volume of sales.

Group Coaching

When it comes to fitness business marketing, group coaching has gained popularity. These programs offer customers access to a standardized workout, a group community, live Q&A sessions, and non-customized nutritional advice. Priced anywhere from $99 to $300 per month, this approach is scalable and allows trainers to handle anywhere from five to 500 people.

However, as the price point is higher, potential customers often expect a health assessment or consultation call before committing. Another drawback is that the program is not fully customized. Nevertheless, this model suits most fitness professionals just starting their online fitness journey due to its scalability and potential for income generation.

High-Ticket Personalized Coaching

High-ticket personalized coaching is another option that's growing popular among online fitness businesses. As a fitness marketing company, we recommend this option for businesses that have a solid understanding of fitness marketing services.

The price point for personalized coaching ranges from $300 to $1,000 per month. While this model requires more time and effort from the trainer, the payoff is often worth it. High-ticket coaching provides an opportunity for one-on-one engagement with clients, leading to tailored programs that can better meet individual needs and goals.