6 Signs You’re Wasting Money on the Wrong Marketing Consultant
Are you feeling overwhelmed when it comes to marketing your business? If so, don’t worry - you’re not alone. Many small business owners find themselves in the same position, unsure of how to market effectively and compete with larger businesses.
Hiring a marketing consultant can be one avenue to take, but it's important to ensure that you're finding the right fit for your needs and budget.
To help guide your decision-making process, we'll discuss 6 signs that you may be wasting money by hiring the wrong marketing consultant. With this valuable information at hand, using a consultative approach could become a much more effective option for expanding your impact and driving long-term growth!
They don't start with a clear and understandable brand message
It can be daunting for a small business owner to craft a powerful, meaningful, and understandable message. However, when tackled strategically, an effective brand message that succinctly communicates your mission can be achieved.
Working with a StoryBrand Certified guide will help ensure you are taking the necessary steps to create an engaging and authentic presence that accurately reflects your personal story in order to build trust with potential customers. You will have a powerful tool called a StoryBrand brand script.
This tool which was created by Donald Miller will be the foundation of all of your marketing material. You will be able to confidently create websites, and build a sales funnel using this proven framework. With their help, you will become synonymous with expertise in your industry and be seen as the go-to resource for the products or services you offer utilizing the StoryBrand framework.
*Clear Brand Message Marketing Pro Tip
Clarity always wins! Most marketing fails by trying to be too cute, too clever, or using insider language. If you truly want to ensure you are using the right words in your sales funnels, make sure you are using a clear message. Tell the customer EXACTLY what you do and how you will make their life better. When you clearly communicate what problem you solve, your business will grow.
They don't understand how to invite customers into a story
In today's fast-paced business climate, it's crucial to convey our brand's message effectively and create authentic connections with our customers. Many businesses struggle with inviting customers into their narrative, often resulting in lost opportunities to forge valuable relationships.
To overcome this, start by fully understanding our customers' desires, fears, and aspirations, as well as the emotional triggers that help form their buying behavior. By constructing a story that resonates with their personal journey, we ultimately cultivate genuine engagement and foster trust between our brand and the customer. Crafting an impactful story opens doors for long-lasting loyalty, ultimately paving the way towards sustainable business success.
How small business owners should leverage story marketing pro tip
Most businesses miss out on getting more customers because they are not inviting them into the right story. They try to make the story all bout the business instead of inviting their customers in a story all about them. Your job as a business owner is to be the guide in your customers story. We do this by talking about the big problem they are dealing with and show how we undertsand what it's like to deal with that problem and how we have helped others just like them solve it.
They don't know how to write copy that sells and follows the StoryBrand framework
In today's competitive market, the art of crafting compelling copy is paramount to the success of any business. Unfortunately, many entrepreneurs and even seasoned professionals tend to struggle in creating persuasive content that effectively captures their audience's attention and drives conversions.
This challenge often stems from a lack of understanding of the psychological triggers that influence decision-making processes and the subtle nuances that distinguish ordinary text from persuasive copy.
The StoryBrand framework makes this easy by giving small business owners the proven power of story to use to invite their customers into a story. To truly master writing engaging copy that sells, businesses must invest time and resources in studying the best practices of successful copywriters, staying updated with market trends, and constantly evaluating the impact of their content on their target audience.
In doing so, companies can discover the power of well-written copy, driving tangible results and ensuring a sustainable competitive advantage in their industry.
What is the StoryBrand Framework? Marketing pro tip
The StoryBrand framework makes marketing and copywriting easy by giving small business owners the tools they need to create persuasive content that speaks directly to their customer's needs, wants, and aspirations. By focusing on the customer's story, instead of just talking about your service or product, you can build an emotional connection with them that will foster trust and loyalty.
Here are the 7 steps of the StoryBrand framework:
A Character (your customer)
Has a Problem (the main thing they are dealing with when it comes to your business)
And Meets a Guide (your business)
Who Gives Them a Plan (the process they need to follow to get this problem solved)
And Calls Them to Action (what do they need to do get started solving this problem)
That Ends in Success (How awesome will life be once they have this problem solved)
And Helps Them Avoid Failure (what would happen if they don't buy or get this problem solved)
They can't create a clear call to action that follows the StoryBrand marketing framework
In today's highly competitive market, creating a clear call to action is crucial in growing your business effectively. Many businesses struggle to craft compelling messages that resonate with potential customers, leading to missed opportunities and costing companies millions is lost revenue.
To overcome this challenge, businesses must prioritize understanding their target audience to develop a laser-focused call to action that inspires the desired action. With attention spans shrinking and information overload becoming increasingly prevalent, an impactful call to action can make all the difference in capturing your audience’s attention and motivating them to engage with your brand.
By investing time and resources into crafting powerful calls to action, businesses can stand out in a crowded market, forge strong connections with customers, and ultimately fuel their growth.
What is a good CTA or Call to action? Marketing pro tip
A good call to action is clear and direct. There are two different types of calls to action, direct and transitional. Direct is the main thing they need to do to buy now or schedule an appointment. Examples of a good direct CTA are, "Buy Now", Book Your Assessment", or "Schedule a Call".
A transitional CTA is for the people that may not be ready to buy and looking for more information. This would be a lead generator so the customer would enter their information in exchange for a guide, mini-course, or free training.
Having a transitional call to action is an essential part of a good email marketing follow-up. If you want to attract your ideal customer and get more leads from your website, add a transitional CTA to your sales funnels to ensure you stand out.
They don't have a marketing strategy that works
In today's competitive business environment, it is critical for companies to have a well-designed and effective marketing plan in place. However, there are instances when businesses struggle to achieve success solely because they lack an efficient marketing strategy.
This can lead to missed opportunities, wasted resources, and even lost market share. It is crucial to recognize the importance of having a comprehensive marketing plan and to invest in research, analysis, and adaptation to ensure that the plan is tailored to the unique needs of the business.
By doing so, companies can better position themselves for success and drive sustainable growth in an increasingly crowded marketplace.
Marketing strategy pro tip
If you want your business to grow you need a proven plan to follow. I see so many businesses fail because they waste their time being reactive instead of proactive. StoryBrand guides follow a proven strategy to help your business grow without having to guess what to do.
Certified guides are the best marketers in the world and will focus your company to connect with the right clients for you.
They are not a Certified StoryBrand Consulting Guide
In the world of marketing, effective storytelling is paramount to captivating your audience and building a strong brand presence. One might come across various professionals claiming to be proficient in crafting such compelling narratives.
However, it is essential to discern that not everyone is a Certified StoryBrand Guide.
StoryBrand Guides undergo rigorous training, equipping them with the necessary acumen to create a resonating message that not only captures the essence of your brand but also drives tangible results.
By partnering with a genuine StoryBrand consulting professional, you can clarify your message, and unlock the potential of your business, galvanize your audience into action through consistently powerful and coherent storytelling. It is, therefore, crucial to thoroughly assess the qualifications of those who offer their services in this domain, ensuring that your brand narrative is designed by an adept and certified professional.
What is a StoryBrand guide?
On a practical level, a StoryBrand Guide is akin to an expert marketing consultant. Several Guides are proficient in the area of copywriting, and many others focus on video production, strategy implementation, email campaigns management, social media optimization or funnel creation – all facets that make up the expansive world of modern-day marketing.
Quick version, Certified StoryBrand guides are the best markets on the planet!
Are you feeling overwhelmed by the prospect of taking your business to the next level?
Are you not sure where to start when it comes to crafting messaging and writing copy that sells?
It can be especially difficult if you don’t have a clear idea of what message or story your business represents.
Working with a StoryBrand guide can help you gain clarity, create a marketing plan tailored to your specific goals and craft a unique brand story that resonates with people.
If you want to elevate your small business, make it stand out in today’s competitive market, and clarify your message, consider working with StoryBrand guide Sean Garner Consulting.
With our expertise in understanding how to communicate value and capture attention, we specialize in helping small business owners grow their businesses and be seen as the go-to expert for their industry.
Don't let yourself get stuck trying to figure out the best path forward— reach out for professional assistance today and let Sean Garner Consulting Marketing Agency help you craft strategies that will grow your business.
Schedule a call today with StoryBrand guide Sean Garner Consulting so you can grow your business and DOMINATE the competition.
