5 Books Every Fit Pro Must Read

Whether you're a personal trainer or a gym owner, the journey to growing and scaling your online fitness business can be a winding road. Engaging with fitness marketing agencies and availing fitness marketing services can be beneficial, but the key to your success lies in continuous learning.

As it's often said, "Leaders are readers," and "Wealthy people have big libraries." This notion has inspired me to share a collection of five exceptional books that can help shape your approach towards fitness business marketing.

Before we dive into the list, it's important to stress that accumulating knowledge without its application is futile. Owning these books won't necessarily skyrocket your success, but taking action and applying the concepts therein could set you on a promising trajectory.

1. "How to Win Friends and Influence People" by Dale Carnegie

A timeless classic, Carnegie's book is as relevant today as it was 85 years ago when it was first published. Long before the Internet was even a concept, Carnegie was teaching the world how to connect with people. His strategies for building relationships and influencing people are incredibly useful, especially in the digital age.

For fitness professionals struggling to connect with their audience online, this book is a valuable guide to honing your interpersonal skills.

2. "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies" by Chet Holmes

Holmes provides a blueprint for turning any business into a high-performing sales machine. The twelve steps outlined in his book offer tangible practices for developing systems to scale and sell your online fitness business.

Holmes' Dream 100 list—a catalog of your ideal clients—is a game-changing concept. Implementing it has seen my business flourish, and the best part is, I only work with my dream clients. Reading this book will remind you that timeless strategies are often the most effective ones.

3. "The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever" by Michael Bungay Stainer

Stainer's book is a must-read for anyone leading a team or coaching individuals. It offers insightful strategies to effectively lead your team and keep distractions at bay. Additionally, for fitness professionals, this book provides a framework to ask better questions and delve deeper into your client's needs.

4. "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller

This book is a masterclass in creating a compelling brand story for your fitness business. By guiding you on how to clarify your message, Miller's book helps you stand out among the myriad of online trainers and fitness marketing companies.

Miller also offers a free framework to help clarify your message, making it a handy resource for all fitness professionals. If you're struggling to get your message across online, this book is for you.

5. "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss

Voss' book is an absolute gem in the world of negotiation and communication. As the former head of terrorism negotiation for the FBI, Voss shares gripping real-life hostage negotiation scenarios, followed by principles that you can apply in your everyday life and business.

The book is as entertaining as it is educational. Its combination of storytelling and practical advice makes the learning process enjoyable.

All the books mentioned above share one common theme: effective communication. They offer insightful guidance on how to communicate better, actively listen, and connect with people in a meaningful way. Mastering these skills will enable you to impact more lives and drive the success of your fitness business.

Remember, working with a fitness marketing agency or a health and fitness marketing agency can amplify your business's reach, but these books provide the foundation on which you can build your success.

I hope these recommendations inspire you to keep learning, growing, and achieving new heights with your online fitness business. Happy reading!