Standing out in today’s crowded market isn’t easy, and the way you communicate your brand can either make you the go-to choice or just another option.

In this episode, we’re diving into the StoryBrand framework—how you can use it to cut through the noise and truly connect with your customers. 

We’re covering the biggest mistakes business owners make when positioning their brands and practical steps you can take right now to stand out. From dialing in on customer pain points to defining what makes you unique, I’m giving you the exact tools to level up your brand’s message and build that loyal following. 

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P.S.  When you are ready, here are a few ways I can help…

• Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/ 

• FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport 

• Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/ 

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Sean Garner

Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online.

🎤 Ali Garbero

Ali Garbero is a seasoned copywriter and marketing professional with a focus on helping businesses connect with their ideal clients through clear and effective communication. She is a copywriter in our agency team at Sean Garner Consulting, where she assists business owners in crafting compelling websites, emails, social content, and other written materials.

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Let’s Connect!   

Website: https://www.seangarner.co/ 

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EPISODE 22 TRANSCRIPTION

Positioning Your Brand To Stand Out

[00:00:00] Sean Garner: How are you positioning your business and brand in a way that stands out from your competition? Well, in this episode, I interview Ali, who is a copywriter and story brand guy. She's actually one of the copywriters on our agency team at Sean Garner Consulting. And she's going to share some common mistakes business owners are making it comes to positioning their brand.

[00:00:21] Sean Garner: And some tips that you guys can do today to make sure that you stand out from the competition. Welcome to Marketing Domination. So Ali, I am so excited to have you on here today. And what I want to do is, as we've talked about this a lot on the episode or on the podcast and other episodes and content that we've done, but for those that maybe they're just listening to this for the first time, give us an overview of what the story brand framework actually is.

[00:00:48] Ali Garbero: Oh, I love the story brand framework, Sean. It's a seven part messaging framework. And so every business has a message they're trying to send out into the marketplace. They want to make it memorable, but what tends to happen is that businesses will talk a lot about themselves and how long they've been in business and they make themselves heroic.

[00:01:06] Ali Garbero: Enter in this seven part framework, which follows really the exact same framework that all great movies and books and stories follow, which really positions. Your customer as the hero of the story, and now makes your brand in your company, the guide, you know, that individual that's really helping them along the way conquer some of those challenges they've got.

[00:01:29] Ali Garbero: So this seven part framework has been really revolutionary in marketing because it's really helped a lot of businesses now capture attention, which is something that story does is why we can sit there and watch a movie for two hours, right? Because it really just follows again, It follows, you know, story, which is great.

[00:01:48] Ali Garbero: And it really just captures the attention of an audience. So, seven parts really—it's just your customer, it's you as the guide, it's addressing their problem. It's inviting your customers to actually take action, which is something that many businesses fail to do. And then it paints a picture of success.

[00:02:07] Ali Garbero: It talks about, like, what's at stake if you don't do business with my company? And then it also paints a picture of success, like what's on the other side of doing business with you, as well as potential failure. We've got to talk about failure—not in a way of fear, but just again, what's at stake if I don't move forward and do business with your company. So that's kind of it in the simplest form, in a nutshell.

StoryBrand Framework vs. Writing a Literal Story 

[00:02:29] Sean Garner: So that's awesome. Great, great explanation of that. I think one thing that I've seen, though, as small business owners is they, maybe they've read the book or they've heard this StoryBrand storytelling framework concept. It's not an actual story though, right? You're not writing a book, and it's not like a presentation of the book. It's more, like, would you describe it more of like, I always try to tell it to clients, it's more like talking points, right? You're not actually literally writing a story that you're going to recite in all your marketing, right?

[00:02:59] Ali Garbero: Yes, I love that you clarified that. Right. Because again, it's a framework, and the framework has seven parts, right? So it's not you talking about how you started the business 50 years ago. It's really just following—like, when you look at every great movie, we're going to talk about, again, your customer as the hero. How does a movie position the main character as the hero of the story? You're going to notice that in every great movie, along comes a guide to help the hero with a problem. And that's what we're doing with your business. We're positioning you as the guide, as the individual with the solution to the hero's problem.

[00:03:33] Sean Garner: Awesome. So whenever you've helped, I mean, you've been doing this for over five years, you're an amazing copywriter.

Common Mistakes When Implementing StoryBrand Framework

[00:03:40] Sean Garner: What are some, if you've seen businesses, maybe they've read the book, they've tried to go out and do some of this stuff on their own. What are some big mistakes you see with people that have either tried to do it on their own or that concepts that they just don't really grasp whenever it comes to this and where are they kind of missing the mark on this storybrands, storytelling, marketing framework concept?

[00:04:00] Ali Garbero: Well, you know, first it's that writing is hard. Okay. Really what tends to happen is you want to communicate everything on the page. You want people to read long paragraphs. And what we really want to do is create skimmable content. And that's really hard because it's much easier to write a thousand word blog where you have time to expand than like two sentences.

[00:04:24] Ali Garbero: So I think some big mistakes are, Hey, you're trying to explain way too much. You're asking your audience to just read way too much. And then I think another challenge I have seen is most businesses are way too close to what they do. So they don't understand the actual problem they solve or they think they kind of do, but when they get to work with us, we dig a little bit deeper.

[00:04:48] Ali Garbero: We dive deeper into what's the real problem because a lot of companies don't understand the problem or they don't understand how to position themselves. As the guide, they just go into kind of heroic mode. This is why we're awesome. This is why we're going to help you. So I think those are some upfront challenges, just being too close to the business and really needing to leverage someone who understands the framework and who also knows how to write.

Importance of Identifying Customer Pain Points

[00:05:14] Sean Garner: Yeah, that's so good. Like, it's almost like a mirror opposite. I've seen so many businesses; they care more about their products than the problem. And then they also care and know more about their actual business and business history than about their actual customers. It's like the StoryBrand framework is the exact mirror opposite of the mistakes we see so many small business owners make with their marketing.

[00:05:37] Ali Garbero: And can I add to that, Sean? You know, one thing, the most important and overlooked thing that a lot of businesses fail to do is to talk about their customer's problem. They feel that talking about the problem sometimes is leading with fear, and they don't want to sell with fear. That's not their vibe. But you and I have learned that if we don't talk about our customer's problems—and we can't just talk about it once; we think that, well, we've already mentioned the problem once, that's enough. It takes people about seven times to get it. And what you want to do is you want your marketing message to plant a seed in the mind of your ideal customer: when I have this problem, Sean Garner Consulting solves that problem for me. So, getting clear about the problem and continually communicating it in a way that isn't fear-based is key. Don’t forget; you have got to talk about the problem because that's when customers listen.

[00:06:38] Sean Garner: Yes, if there's no problem, there's no story. So with using storytelling marketing with small businesses, let's say they love this framework and buy into it. One concern I hear oftentimes from business owners who are aware of this framework—they've read the Building a StoryBrand book—is how they can use the framework to talk about the problem without talking about themselves too much, yet still make it unique to them. They don't want to sound like every other business. Especially for our typical clients, local service-based businesses—like if every plumber in America is going through this framework, how do they make it unique to them? Because all the problems are the same for customers. How can they tell their story in an authentic way while still following this framework?

[00:07:28] Ali Garbero: I love that question because it's hard. Most companies fail to see their value differentiator, but you solve a problem in a unique way. Even if there are a thousand plumbers or a thousand real estate agents, you’re going to solve your customer's problem in a way that no other competitor does. And that's where, when we spend time together, we dig deep into what we call your "guide-ness," because you are the guide. The guide has to have two things: empathy, where you understand your client's pain points in a unique way, and authority, which is also unique. Let's say you've got two real estate agents: one has been in business 10 years, the other 20 years—they’re going to solve the housing problem differently. The issue is that, as the business owner, you're so close that you assume every competitor solves the problem the same way you do. "Oh, well, every real estate agent pays for high-end photography." No, that's not true. "Every plumber offers a 20-point checklist before working on your plumbing system." No, that’s not true. So, you've got to spend some time understanding what you do that's unique—and talk about it. Even if some competitors do those things, I bet they're not talking about it. And that's what your customers need to know.

[00:09:06] Sean Garner: Yes, I love that. Because even if others are doing it, most aren’t talking about it. I see so many people struggle with realizing, "Well, I've been doing this for 20, 30, whatever years—I'm an expert." But if that's not out there, especially in today’s digital world, if it's not on your website or in your marketing materials, customers don’t know. They don’t know your experience, what makes you different. That’s why it’s so important to work with someone like you using this StoryBrand framework to get that experience out on paper. So, thinking about taking this StoryBrand messaging—how can businesses better align this concept, these seven parts of the StoryBrand framework, on their website to align their messaging with their customers?

Integrating StoryBrand on Your Website

[00:10:05] Sean Garner: How do you, how do you break it down? Give us some practical things like, okay, let's say I've got these seven different things. Do I just like list a seven bullet point framework on my website? Like, how do you kind of start breaking that into parts of a website?

[00:10:17] Ali Garbero: You know, well, this is where you're going to have to lean into a digital marketing expert who understands how to, uh, what we call wireframe a website. Basically, that’s just how a user actually engages on your website, right? There’s a way that they naturally engage on the site, and you need to know how they do it. For example, we know that most often people read a website left to right, kind of in a Z pattern. So right at the top of your website, which we call your hero section, you've got to paint this clear, aspirational section that tells me exactly what I’m going to get from working with you, how I get what you offer, and what it is that you do.

[00:10:54] Ali Garbero: What you’ll notice with most websites is vague language and no call to action. So the way to incorporate the framework on your website is through a messaging workshop. This is something you've done very well with the businesses you work with. We go through specific questions and design the website to be optimized for conversion so there's no guesswork. But as a starting point, go look at your website right now and ask yourself, "Is it clear what I offer, what problem I solve, and how to work with me?" Is there a call to action like, "Buy now" or "Book a call now"? And what does life look like for the customer because they chose to do business with you?

[00:12:03] Sean Garner: So good. So going down a little bit deeper with that, how can we give some practical tips for small local business owners on creating a brand position for their brand?

Practical Tips for Local Brand Positioning

[00:12:22] Sean Garner: So we talked about, you've got to have those unique identifiers that make you stand out. What are some things that you think that... uh, maybe a better way to say it, what questions are business owners not asking themselves? And how do you go about helping a brand identify where it should be positioned in the market?

[00:12:42] Ali Garbero: You know, so brand positioning is an internal marketing term, right? But really what this is for you as a business owner is, you are not the only plumbing company that exists. Right. Unless you're like a Tesla or building something unique like Facebook, where you’ve created a one-of-a-kind platform, you’re most likely going to have competitors. But what tends to happen for a lot of businesses is when they look at the landscape of the market, they look at all competitors. They might think, "I’m competing against all plumbing companies," when that’s not really the truth. Most likely, you're competing against maybe two or three.

[00:13:11] Ali Garbero: So you need to really spend some time... and I know this is hard to hear, but you've got to spend time looking at your competition. What do they offer? How are they messaging what they do on their websites, on their social channels? And how can you message what you do differently? You really have to decide what is unique, what is your "ownable" space? What’s the one thing you can lean into that you're going to do, that maybe no one else offers or that you offer the very best.

[00:13:55] Ali Garbero: So, for example, with me, I'm a copywriter. I mean, copywriters are a dime a dozen. You can go on Fiverr, right? And then you've got the next level—I’m a copywriter who’s StoryBrand certified. Alright, well, what makes me different than the 600 other StoryBrand certified copywriters? I have to find that my unique position is the fact that I know how to conduct competitor analysis. I know how to look at your competition, and not just all of it, but your top two or three. Then, really decide, again, what is that one thing you're going to do that nobody else can beat you at because you’re going to do it the very best.

[00:14:41] Ali Garbero: I hope that's clear.

[00:14:42] Sean Garner: Yeah, yeah, yeah. It does. I love it because I think oftentimes when I see businesses that say they've looked at comps, they've done just that. Especially local service businesses we typically work with—they’re looking at national competitors, which is good to get ideas from, but you're not necessarily competing against them in your local market. Especially, say, with the plumber example, but like if you're in Dallas, nobody's going to go hire a plumber in Miami. It's great to look at them for marketing ideas, but you're not truly competing with them in a local SEO market.

[00:15:18] Ali Garbero: Can I give you one example? I worked with a swimwear brand out of South America trying to break into the U.S. market. Usually, I only look at two or three competitors, but they had me look at seven. I did the research and quickly realized the same thing you’re likely to see in other businesses. This swimwear brand wasn't competing with these bigger international names. They were an artisan company making everything by hand, with one-of-a-kind patterns. Now, imagine that brand going against, say, a PacSun. They're not even in the same competitive sphere. We realized their unique differentiator was their artisan, one-of-a-kind quality, which would appeal to a unique market segment of people who didn’t want mass-produced, low-quality products. So that’s the kind of perspective shift you need, right?

[00:16:36] Sean Garner: Yeah, absolutely. So, focusing more on things that people miss with the StoryBrand framework—you mentioned the seven different key aspects of the framework. In your experience, what’s the one aspect you find business owners tend to struggle with the most?

Overcoming the Challenges of Copywriting and Positioning

[00:16:56] Sean Garner: Like, is it, you know, the character, the problem, the, the guide? Is it the call to action, the plan, the success, the failure? Out of the seven different steps, what's the one where it sometimes just doesn’t click with the business owner about what they're supposed to actually talk about in that step?

[00:17:15] Ali Garbero: Gosh, there’s probably two. The first one is understanding how are you different? You know, how do I position myself as a guide? Because for so long, I have been positioning myself as the hero. I’ve been talking about how great I am, how long I’ve been in business. How do I change my language now so that I'm making it more about my customers? So that I’m focusing more on their problems and how I help solve them. So I think that’s one, but then also, just talking about their unique customer pain points. If you can show me that you understand what my problems are, I’m going to pay attention. And I think that’s such a missed opportunity—to overlook the pain points of your customers and not speak into them over and over again. Because that’s when people are going to say, "Oh my goodness, this brand gets me, and this is why I’m going to choose them over the two or three, or maybe even hundreds of other competitors."

[00:18:26] Sean Garner: Yeah, that's good. Now, on the flip side of that, what is an aspect of the brand script that you have seen as the biggest needle mover for a business? Like when they do get it right, or when they're able to start implementing it in their messaging and marketing, where they even quickly see, "Oh wow, things are really buzzing now."

[00:18:48] Ali Garbero: Two things. First, a very clear call to action.

[00:18:53] Sean Garner: Yeah.

[00:18:53] Ali Garbero: I cannot tell you how many— a call to action is you inviting your customers to actually take action. So vague language like “learn more” or “read about our history” isn’t going to work. You want something very clear like “buy now,” “book a call,” or “schedule a private training session.” That’s going to move the needle because it’s directly telling people what to do. The second one that will also move the needle is if you can paint a picture of what I want aspirationally. I’ll give you a quick example: if you remember Tony Horton from Beachbody years ago, he could have sold us on his DVDs being made from high-quality polycarbonate, urethane, whatever. But he wasn’t selling us the DVDs. What was he selling us? He was selling me a beach body. He knew that’s what I wanted. And that’s going to feed a little into my ego and also into my internal desire. And so he said, "Ali, I know you want a beach body, but you’re busy."

00:19:57] Ali Garbero: You don't have a lot of space. So, hey, here's my program. Buy it. If you can do the same thing for your customers—talk about what they want most and then position yourself as the person who can give it to them—you've got them hooked.

[00:20:13] Sean Garner: Yeah, whenever I'm doing consulting calls or sales calls with prospective clients, I tell them, "Listen, whether you hire me or not, at least change this one thing on your website." Because 99 percent of small business owners have that "learn more" call to action button on their website. No, no, your mom doesn't even want to learn more. Nobody wants to learn more; they want to buy the thing. If they've spent this time going to your website, or you're running paid ads or something, don't waste the click and have them "learn more." Tell them exactly what to do. So, yeah, I love that you say the same thing.

[00:20:43] Sean Garner: So, with the rise of things like AI, ChatGPT, and all these AI content tools, how can businesses, one, not ignore that and leverage the opportunity, but still, at the same time—what are some things we can give them to help them understand what "good" is? Because I'll tell you, we use AI in the agency every single day, but just because it generates something doesn't mean it's factual, and it doesn't mean it's awesome copy. So what actually is kind of an overview of what good copy looks like, and how can small business owners leverage tools like AI without just copy-pasting it right out of AI and know what good copy looks like?

[00:21:32] Ali Garbero: Yes. Please do not copy and paste. I think you and I both agree: use AI for ideation. Have it give you some ideas, and even if it sends you back a prompt or a really great paragraph, I want you to read this out loud, okay? See how long it takes before you're even bored reading it. And see—does it feel like I’m talking to a friend? Because AI is, again, just pulling information from the internet. The best kind of writing, the best kind of copy, is when it sounds human-to-human, when it sounds like I'm talking to you, Sean, my friend.

[00:22:02] Ali Garbero: One huge mistake a lot of companies make with social media marketing is they talk to "you all," like, "Hey guys, hey, all of you." People don’t watch your stuff in a group in some theater; they watch it one-on-one. Similarly, they're coming to your website, they're reading your email, friend-to-friend, human-to-human. So when you get a prompt back from ChatGPT or whatever AI tool you're using, condense it down so that it’s so simple that—I mean, you know, most people read at about a sixth to eighth-grade level. It’s not that we’re not smarter and can’t; it’s just that we don’t want to burn calories trying to read collegiate-level stuff. We want skimmable content. So make it really simple. Err on the side of less is better than more.

[00:23:00] Ali Garbero: Read it out loud. See if this is how you would say it to a friend, and then determine: did I read through it? Did it bore me? If so, that's fluff; I don’t need it. Just condense it down and focus on the human element. 

[00:23:21] Sean Garner: I love that. Yeah. Be more, be more human, people. That's the biggest thing I've noticed. Whenever you read AI content, sometimes you're like, okay, this isn't that bad. But then, when you try and start speaking it out loud, you're like, this isn't how I would talk. Really good copy, especially really good marketing sales copy, is conversational. It shouldn't be written, like you said, like this collegiate-level novel; it should sound like a conversation. Your website, your digital assets, they should feel like a conversation that you're having, just like if someone walked into your facility and spoke to one of your sales reps. It needs that conversational tone.

[00:23:56] Sean Garner: So, knowing that, what are some quick tips that small business owners can use to create that conversational tone in something like social media copy? Everybody needs to be creating more social content or email campaigns. What are some quick copywriting tips you’d give local business owners to start applying today to improve those things?

[00:24:21] Ali Garbero: Well, I mentioned it a little bit earlier. Number one, stop talking to the masses. Start speaking to one person, and have that image of who you're talking to. Whether you've taken the time to create your brand persona or not, I want you to imagine, you know, if you're a plumber, imagine Allie, the homeowner, mid to late 40s, stressed because she's got other things going on in her workday. Speak to her.

[00:24:47] Ali Garbero: Number two, less is better. Talk about the problem as often as you can in your content, and have a compelling idea. What’s the one thing you want to get across in this social media message? Address the problem to help you communicate that message, but keep it succinct. Don’t talk about five or ten different problems in the home-buying or selling process; focus on one. For instance, "Right now, interest rates are high, and I know you’re struggling and don’t want to leave your home. Here’s how we can help solve it." Keep it compelling and concise.

[00:25:51] Ali Garbero: Finally, something you helped me with on my own website, Sean—really look at customer reviews. How do your customers speak about you? What problems do they mention that you helped them solve? Use some of that conversational tone. If they say, "They were awesome," then use that. "We are awesome—Ryan over here said so." Pay attention to how your customers talk about you, and it will help you generate some copy and content.

[00:26:19] Sean Garner: That’s awesome.

[00:26:20] Sean Garner: That’s all. You are awesome too, Ali. You are. So, if you had to give a small business owner right now, kind of like the one tip that they most overlook and that can make the biggest difference in attracting new clients, what would you tell them? I know everybody wants the magic pill, the secret sauce. What’s one—maybe if it’s not the one big thing, what’s one simple thing a local business owner could do to start getting new customers today?

[00:26:53] Ali Garbero: Oh my goodness. I believe this is the magic pill. It’s your website. It’s going digital. It’s going online. I’m sure you too, Sean, have come across phenomenal businesses who’ve been in business for decades, and most of their business comes by referral, right? People know them, so they send them referrals. So, in their mind, they believe, “I don’t need a website. I’m good. I’ve reached this level of success without it,” and they don’t believe a website can be a money-maker for them because, again, they haven’t been leveraging it.

[00:27:30] Ali Garbero: So, go fix up your website, make it amazing, and then please, add a lead generator to it. What a lead generator is, is you giving your customers something for free in exchange for their email address. Because that way, if they don’t take action on your website, guess what? You’ve got their email. You now have permission to put them into what we call in marketing, a funnel, a sales funnel. It gives you the opportunity to follow up with them consistently to continue to drive value until they are finally ready to buy.

[00:28:18] Ali Garbero: Now, if you do those two things—go clarify your message on your website, add clear call-to-actions, and put a lead generator in place—it will change things. What’s happening in the digital world is, when people need a plumber, they’re going to go to Google, right? And then hopefully, you and your business have created some great content that answers their questions. So, they go to your website, they either take that call to action, book a call, or download your lead generator. Now they’re in your funnel, and boom, you’ve got an email list.

[00:28:40] Ali Garbero: If I could go back and start my business again, I was doing all the fancy expensive stuff, but the key is: build an email list and communicate with them.

[00:28:56] Sean Garner: Yes. Love it. Amy Porterfield, she’s very successful in the online space. She has a quote: "Don’t build your business on rented land," with rented land being like social media. I know so many people, big-name influencers, who say, "I don’t need a website; I don’t need to do email marketing. I’ve got all this social media following." Well, then those occasional times happen where, like, the algorithm changes or Instagram goes down for the day, and everyone’s freaking out. I’m not freaking out. I have a big email list; I can just send everyone an email. You don’t want to be dependent on that.

[00:29:32] Ali Garbero: I love that. And just to add, I can’t tell you how many times I’ve seen that when you have a list, if you consistently drive value, people will come back to you. I’ve had people on my list reach out a year later because I’ve been emailing them once a week, and they say, "Ali, I’m ready. I finally need your services." You might think, "Oh, nobody’s reading my emails." I promise you—they’re reading them. So don’t forget the email list.

[00:29:55] Sean Garner: To add on to that, I’ve worked in lots of different industries, different types of businesses. I’ve worked with people with millions of followers on social media platforms like YouTube, Instagram, Facebook, TikTok—all the things. The businesses that make the most revenue are the ones with the biggest email lists. Especially when we’re talking about personal brands, solopreneurs, small teams, I don’t care how big someone’s social media following is. I tell them all the time, sometimes to their surprise, "How big is your email list?" If you have a million followers on Instagram but only 500 people on your email list, something’s off.

[00:30:36] Ali Garbero: And I bet in your work with small businesses, especially local ones, probably 90 percent of them don’t even have an email list. Or they have a bunch of emails just collecting dust, and they’ve never thought, "Let me send an email about a promo, about maintenance, about anything." In that email list is money.

[00:31:06] Sean Garner: Yeah, that’s awesome. Okay, Ali. So, final thoughts here. We’ve got small business owners checking this out. Any last words of wisdom, encouragement, anything like that, that you’d say to them? Owning a business is stressful; managing a business can be difficult.

Final Tips on Marketing and Staying Competitive

[00:31:26] Sean Garner: What’s some kind of maybe final last words that you would say to kind of get them to keep on trucking, or just some helpful tips for them?

[00:31:34] Ali Garbero: The thing that I would plead with business owners the most is please don’t try to do marketing on your own. You are a professional in whatever it is that you do. If you’re a cupcake company, if you’re a plumber, if you’re a CPA, you’re a professional at that thing. And there’s a reason you tell your customers not to do it themselves, right? Don’t do your own taxes—work with me as a CPA. Please do not do your own marketing. Not because you’re not intelligent, not because you haven’t read all the books and couldn’t do a great job. It’s just that we are dedicated marketing professionals who spend 24/7, 365 days understanding a continually moving target.

[00:32:09] Ali Garbero: I get it—it feels scary because marketing is not cheap, and you want instant sales. So you might think, "I’m going to give this company a couple thousand dollars. When can I expect that return on investment?" You just have to trust that it’s going to work, that marketing professionals like you and I are going to guide you on the things that will grow your business, because we know—we’ve seen other businesses grow because of it. So even if you don’t have thousands, dedicate what you can to a marketing budget. It might be as simple as, "Right now, I only have enough for email marketing," or "Maybe right now, I only have enough to get my website looking nice so I can start sharing it on Google My Business."

[00:33:00] Ali Garbero: Please don’t do your own marketing. Hire professionals, because a year later, you’ll never be sad that you invested in professionalizing your marketing.

[00:33:17] Sean Garner: Well, that’s selfishly the best answer to say right there. Miss Ali, I just want to thank you and honor you. You are such a blessing and an asset to have with us. We love having you be a part of our team and adding value to the clients we work with. We’re super thankful for you, and thank you so much for taking time out of your day to share some of your wisdom with everyone checking this out. Thanks so much for all you do for us.

[00:33:43] Ali Garbero: Oh, thanks for having me, Sean. You’re the best.

[00:33:48] Sean Garner: Hopefully, you guys took some value from that episode and now have actionable steps you can do today to start positioning your brand so you stand out from the competition. There’s so much more we want to help you with to know the next steps you need to take in your marketing. So if you go to SeanGarner.co/marketingreport, you can take a quick assessment that will show you potential blind spots in your marketing. It gives you a customized blueprint of what you need to do next to make sure you’re standing out online. Go to SeanGarner.co/marketingreport to get your free copy today. Hope you enjoyed the episode. Catch you on the next one, and have an awesome day.