The world of online fitness coaching has never been more competitive. The COVID-19 pandemic has accelerated the transition to online platforms, with almost everyone offering some type of online training. So, what separates the triumphant businesses from those that get lost in the digital shuffle? We've discovered three fundamental traits that every successful online fitness business shares.

When we say "successful", we're referring to businesses operating full-time online, earning at least a hundred thousand dollars a year or more. Interestingly, businesses implementing these three strategies without fail are always prosperous. Moreover, the ones raking in several million dollars annually have mastered these strategies to perfection.

If you're looking to cement your success in the online fitness coaching business, committing to these three principles can help you hit your target.

1 - Ownership of a Large Customer List

Contrary to popular belief, having a large social media following doesn't guarantee success. The real game-changer is having control over a substantial customer distribution channel. This implies owning a sizeable email marketing list or a text message list, facilitating direct communication with customers at will.

The advantage of owning an extensive customer list lies in your ability to reach out to customers anytime, without being subject to the whims of social media algorithms. You've provided value to your audience to the point where they trust you with their contact information, indicating their desire for more of what you offer. This also serves as proof that you can deliver valuable content and win the trust of your customers, an essential aspect of any successful fitness marketing agency.

2 - A Robust Long-Form Content Strategy

Successful fitness marketing agencies differ from those that merely look fit and click great pictures. The successful ones are industry experts capable of carrying a knowledgeable conversation about their offerings. They're not just pretty faces; they are professionals with a profound understanding of their craft. They excel in long-form content, whether it's running a podcast, being featured on multiple podcasts, creating long-form content, or hosting live videos.

For instance, we regularly share our knowledge on our [YouTube channel](link to the YouTube channel), proving our credibility in the fitness business marketing landscape.

3 - Documented Success Through Video Testimonials & Reviews

It's crucial to show proof of your success, not just for yourself but also for your clients. Real, documented testimonials are evidence that your strategies work not only for you but also for others. Keeping a record of all your success stories, like our collection of client wins here!

If you're ready to ensure your success in the online fitness business, commit to these three strategies every week. They might just be the catalysts you need to take your business to new heights.

At Sean Garner Consulting, we understand that small business owners often feel overwhelmed and unsure about marketing their businesses effectively. That's why we provide a step-by-step marketing plan to help you attract more customers and leads online while solidifying your status as an industry leader. You don't have to figure this out alone - let's win together.

Schedule Your Call with us today and get ready to elevate your fitness business marketing.